Codex
Claude
GeminiWhat you do
- Name the affected accounts and campaigns, what changed, the KPI, and the comparison window.
- Provide exports or select one read-only provider route.
- Review the diagnosis before starting any mutation workflow.
Paid-media teams diagnosing performance changes before acting / media buying
Media Buying Performance Diagnosis
A source-linked diagnosis with ranked hypotheses, evidence gaps, and a recommendation for no change, budget review, creative work, or an experiment.
From request to resultA complete plan you can follow.
Visible planThe problem
When paid performance worsens, teams jump to budget or creative changes before separating measurement, audience, channel, page, and market causes.
AI can compare multiple causal categories and time windows systematically while keeping uncertainty and business judgment visible.
What the agent does
- Validate measurement and comparison quality before explaining performance.
- Use stored evidence or one ready metric-source route; unavailable alternatives stay optional.
- Rank causal hypotheses, name counter-evidence and gaps, and recommend the smallest useful next step.
- Stop after diagnosis unless the operator starts a follow-up workflow.
When this workflow helps
A reusable method, adapted to the request.
- A campaign, channel, creative set, or audience needs a performance review.
- The agent should retrieve only relevant historical fields before diagnosing.
Before it starts
Depends on the selected path
- Affected accounts and campaigns
- The exact change date, KPI target, comparison window, and attribution assumptions
- Stored snapshots, exports, or one ready read-only provider route
What proves it worked
Evidence, not a success claim.
- Measurement-quality check
- Evidence table and ranked hypotheses
- Counter-evidence and data gaps
- Recommendation with explicit no-mutation boundary
Workflow path
The reusable stages of the work.
A real run expands these stages around the request, context, selected tools, approvals, and dependencies.
- 01Passes to next stage
Orient From Performance Context
Read the review scope, metric targets, recent snapshots, related learnings, and active experiments.
- 02Passes to next stage
Fetch Additional Metrics
Execute only the selected read action that the concrete run plan grants for missing evidence.
- 03Passes to next stage
Diagnose Drivers
Compare evidence against targets and separate likely channel, audience, creative, landing page, and budget drivers.
- 04Verified outcome
Record Followups
Store recommended follow-up resources, budget review notes, and learning candidates for later review without executing a mutation.
Safe stopping and recovery
Useful even when the whole path cannot run.
- This workflow is recommendation-first and stops before budget, creative, page, or campaign mutation.
- If evidence is insufficient, recommend no change and list the minimum missing data.
- If a live provider is unavailable, use supplied exports or stored snapshots rather than blocking on every provider.
Documented follow-on work
The next workflow is conditional, not hidden.
conditionalMedia Buying Budget Reallocation Review
Allocation is a supported cause and budget movement should be reviewed.
conditionalMedia Buying Creative Variant GenerationCreative fatigue or mismatch is a supported cause.
conditionalLanding Page And Creative ExperimentThe evidence supports a measured creative or destination experiment.
Specialists inside this workflow
Clear roles for each part of the job.
Connected work