Codex
Claude
GeminiWhat you do
- State the hypothesis, variants, metric targets, traffic constraints, and observation window.
- Confirm implementation and tracking readiness.
- Approve campaign changes through the selected provider route.
Growth teams testing paid creative and landing pages together / media buying
Landing Page And Creative Experiment
A launch-ready experiment that connects named variants, destination changes, tracking, guardrails, and one approved provider route.
From request to resultA complete plan you can follow.
Visible planThe problem
Creative and landing-page changes are often tested together without a clean hypothesis, dependency map, or observation plan.
AI can coordinate page, creative, tracking, and media dependencies while preserving explicit experiment and approval decisions.
What the agent does
- Validate that the proposed variants isolate a useful question.
- Map page, creative, tracking, and campaign dependencies.
- Prepare the experiment and QA plan; mutate the campaign only after approval.
- Store the experiment record and follow-up observation criteria.
When this workflow helps
A reusable method, adapted to the request.
- The agent needs to design a paid media experiment involving landing page and creative combinations.
- The project needs a durable experiment record before campaign changes are made.
Before it starts
Depends on the selected path
- A clear hypothesis and named variants
- Metric targets, traffic policy, and observation window
- Verified page and tracking readiness
- One provider route and approval only for launch
What proves it worked
Evidence, not a success claim.
- Dependency and QA checklist
- Experiment record and guardrails
- Launch approval and provider receipt when executed
- Observation criteria
Workflow path
The reusable stages of the work.
A real run expands these stages around the request, context, selected tools, approvals, and dependencies.
- 01Passes to next stage
Orient From Experiment History
Read existing experiments, related resources, prior lessons, and current inputs.
- 02Passes to next stage
Define Experiment Setup
Define the variant set, metric targets, observation windows, and stopping rules.
- 03Passes to next stage
Record Experiment
Persist the experiment setup before any campaign or ad changes.
- 04Verified outcome
Optional Launch Update
Execute approved campaign or ad updates only when granted by the concrete run plan.
Safe stopping and recovery
Useful even when the whole path cannot run.
- Stop with a launch-ready experiment plan when campaign mutation is not approved.
- If variants or tracking cannot support the hypothesis, return to design instead of launching.
- If provider launch fails, preserve staged assets and reconcile campaign state before retry.
Documented follow-on work
The next workflow is conditional, not hidden.
Specialists inside this workflow
Clear roles for each part of the job.
Connected work