Codex
Claude
GeminiWhat you do
- Provide the offer, audience hypotheses, destination, brand constraints, and channel preference.
- Approve generation cost when new assets are needed.
- Review the candidate set and approve any provider upload separately.
Growth and creative teams developing paid-media variants / media buying
Media Buying Creative Variant Generation
A focused candidate set tied to an experiment hypothesis, with generation and provider upload kept behind separate approvals.
From request to resultA complete plan you can follow.
Visible planThe problem
Ad variants become expensive noise when they are generated without a hypothesis, offer boundary, destination fit, or upload decision.
AI can explore several evidence-based variants quickly while reviewers preserve brand, claim, and experimental discipline.
What the agent does
- Read prior creative and performance evidence before setting direction.
- Define the hypothesis and bounded variant dimensions, then generate only the planned assets.
- Review claims and destination fit; upload through one selected route only after approval.
When this workflow helps
A reusable method, adapted to the request.
- A campaign needs new candidate creative concepts, copy angles, or generated assets.
- The agent should combine historical learnings with explicit creative constraints.
Before it starts
Depends on the selected path
- An offer, audience hypothesis, destination, and brand boundary
- A bounded experiment or variation plan
- Generation approval only when new assets are needed
- One provider route only when upload is approved
What proves it worked
Evidence, not a success claim.
- Creative direction and hypothesis
- Generation receipts where used
- Claim and destination-fit review
- Upload receipts only for the selected route
Workflow path
The reusable stages of the work.
A real run expands these stages around the request, context, selected tools, approvals, and dependencies.
- 01Passes to next stage
Orient From Creative History
Read recent creatives, learnings, active experiments, and constraints.
- 02Passes to next stage
Define Candidate Set
Create explicit candidate angles, copy needs, asset needs, and review criteria.
- 03Passes to next stage
Generate Or Attach Assets
Use granted utility actions or existing asset refs to create the candidate asset set.
- 04Passes to next stage
Store Reviewed Creatives
Persist reviewed candidate creative records and their provenance.
- 05Verified outcome
Optional External Upload
Execute approved provider upload or campaign update actions only when granted by the concrete run plan.
Safe stopping and recovery
Useful even when the whole path cannot run.
- Stop with a reviewed candidate set when upload was not requested or approved.
- Use operator-supplied assets when generation is unavailable or unnecessary.
- Preserve reviewed candidates and stop when no upload route is ready.
Documented follow-on work
The next workflow is conditional, not hidden.
conditionalLanding Page And Creative Experiment
The candidates require a measured creative-and-page experiment.
conditionalMedia Buying Campaign LaunchThe candidates belong to a new approved campaign launch.
Specialists inside this workflow
Clear roles for each part of the job.
Connected work