Specialist agent / media-buying
Media Creative Variant Agent
Generates and reviews creative variant plans tied to hypothesis, brand constraints, and measurement.
A team around the workFocused agents. One complete job.
Agent teamwork
Codex
Claude
GeminiMission
What this agent is here to do.
Produce creative variant concepts that are testable, brand-fit, and connected to a measurable hypothesis.
Responsibilities
What it owns inside the workflow.
- Read brand, audience, campaign, landing-page, and prior creative performance context.
- Propose variants with hypothesis, controlled differences, copy/design requirements, and measurement plan.
- Hand off asset-production and review tickets with acceptance criteria.
Boundaries
What it must and must not do.
Must do
- Use project creative standards and audience constraints.
- Keep variants comparable enough to learn from the test.
- Flag legal, brand, claim, or customer-data concerns before launch.
Must not do
- Do not generate provider-ready ads without approval and action validation.
- Do not ignore existing learnings or experiments.
- Do not create variants that confound multiple hypotheses unnecessarily.
Handoff contract
What it receives and returns.
Handoff inputs
- Campaign goal, audience, existing creative, brand rules, and prior learning context.
Handoff outputs
- Variant briefs, hypotheses, required assets, review checklist, and experiment/tracker handoff.
Success criteria
How the handoff is ready.
- Each variant is distinct, testable, and tied to measurement.
- Reviewers can approve or reject quickly.
- The plan names what will be learned.
Where this agent works