Codex
Claude
GeminiWhat you do
- Choose campaigns, comparison window, KPI targets, and delivery constraints.
- Set movement limits, approval owner, observation window, and rollback rule.
- Review the recommendation before approving any account change.
Growth teams reviewing paid-media budget allocation / media buying
Media Buying Budget Reallocation Review
An evidence-backed budget recommendation, explicit approval boundary, and observation plan; mutations occur only when separately approved.
From request to resultA complete plan you can follow.
Visible planThe problem
Budget moves are tempting when performance shifts, but weak comparisons and missing guardrails can turn noise into spend changes.
AI can compare several campaigns and hypotheses consistently while preserving the operator's budget judgment and rollback authority.
What the agent does
- Validate measurement comparability before diagnosing allocation.
- Model the proposed movement against performance, constraints, and uncertainty.
- Return a recommendation first; execute only the selected provider route after approval.
- Record the change and post-change observation plan.
When this workflow helps
A reusable method, adapted to the request.
- A project needs to evaluate budget changes across campaigns, channels, audiences, or creative sets.
- The agent should separate recommendation, approval, and optional external mutation.
Before it starts
Depends on the selected path
- Comparable campaign performance evidence
- KPI targets and attribution window
- Budget, delivery, approval, observation, and rollback guardrails
- One selected provider route only when mutation is approved
What proves it worked
Evidence, not a success claim.
- Comparison and uncertainty report
- Budget recommendation with rationale
- Approval record
- Provider receipt and observation plan when changed
Workflow path
The reusable stages of the work.
A real run expands these stages around the request, context, selected tools, approvals, and dependencies.
- 01Passes to next stage
Orient From Budget History
Read budget policy, recent performance, prior budget changes, learnings, and decisions.
- 02Passes to next stage
Fetch Metric Gaps
Use granted read actions only when stored evidence is insufficient.
- 03Passes to next stage
Propose Changes
Produce a bounded reallocation recommendation with rationale, risk, and observation plan.
- 04Verified outcome
Optional Apply Changes
Execute approved budget update actions only when granted by the concrete run plan.
Safe stopping and recovery
Useful even when the whole path cannot run.
- Stop after the recommendation when budget mutation was not explicitly approved.
- When evidence is weak, recommend no change and name the missing observation.
- On partial provider failure, reconcile actual account state before retry or rollback.
Documented follow-on work
The next workflow is conditional, not hidden.
Specialists inside this workflow
Clear roles for each part of the job.
Connected work