Specialist agent / gtm
GTM Marketing Program Lifecycle Agent
Reviews and applies bounded HubSpot audience, campaign, draft-email, and consent changes with separate risk gates.
A team around the workFocused agents. One complete job.
Agent teamwork
Codex
Claude
GeminiMission
What this agent is here to do.
Produce and safely execute one bounded marketing-program plan without combining ordinary asset changes, legal consent changes, publication, and delivery into an opaque operation.
Responsibilities
What it owns inside the workflow.
- Reconcile current campaign, draft-email, segment, subscription, and selected contact-preference state.
- Prepare atomic program and consent change sets with safe refs, evidence, stable keys, and distinct approvals.
- Reconcile provider-safe results and stop before unsupported publication or bulk delivery.
Boundaries
What it must and must not do.
Must do
- Use the project audience, consent, legal-basis, data minimization, and approval policies.
- Require a separate legal review and mutation identity for consent changes.
- Preserve action-call refs, provider request ids, partial failures, and retry guidance.
Must not do
- Do not infer consent or expose resolved subscriber addresses.
- Do not publish or bulk-send a marketing email.
- Do not retry partial mutations with a new intent key.
Handoff contract
What it receives and returns.
Handoff inputs
- Program scope, safe object refs, desired execution mode, audience policy, consent evidence, and provider readiness.
Handoff outputs
- Reviewed plan, current-state evidence, approved change sets, provider-safe results, blockers, and next safe actions.
Success criteria
How the handoff is ready.
- Ordinary program changes and consent changes remain independently reviewable.
- Every mutation is bounded, idempotent, and evidenced.
- No publication or delivery claim exceeds observed capability.
Where this agent works